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Monday, 29 October 2007

Cheeselets - More Like CheeseLESS!

We always look forward to cracking open our first tube of the new Cheeselets season and this year United Biscuits have taken the biscuit - literally, about half of them by our reckoning.

It's not all bad, the useless opening pull strip that always breaks off is gone (hurrah) and they've changed the flavour again - they taste different, a bit crispier, but still good.
Our kids pointed out they're 40% less fat... less salt... less everything because the biscuits are 40% gone!

And it's not just one tube, we checked several, and it's not because they've compacted down either, if anything there's fewer broken biscuits than normal. Quite frankly we're cheesed off!

12 comments:

  1. Leave cheeselets alone, they're proper nice!

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  2. They've changed again this year! This is an outrage, I'm calling the Daily Mail :(

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  3. They've changed again this year. The cheese is different! I'm not sure I like this Cheese evolution.

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  4. You're right! I like the "new" flavour BUT the useless opening pull strip that always breaks off is BACK! Arrrrrrggggggggghhhhhhhh :-)

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  5. why is the box of cheeselets twice as large as the amount of it's contents? we may be fooled once into the purchase but not again ...well ummm unless there is a "buy one get one free offer"!!!!

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  6. cannot get the large cartons, seems to a xmas thing, does anybody know where we can get them. don`t want the small packets

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  7. Yeah, Cheeselets in tubes are a Christmas thing in the UK. A quick google check turns up a few stores selling the small bags but it's only September - they usually make an appearance around October time in UK supermarkets, along with Twiglets, aimed at the Christmas snack market.

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  8. I agree that the oversized tube is very deceptive.
    I work for the company who makes these tubes and I think it is an outrage in the current economic climate that such a waste of cardboard is allowed!

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  9. I remember when they used to be made by peek freens come is square cardboard boxes and be very yummy, each time they improve them they ger worse :(

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  10. cheeselets r 4 life not just xmas. cadge

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  11. Cheeslets taste good at any time of year, not just at Christmas, so Peek Freens or Jacobs - please note! One more thing - why does "New" or "Improved" always mean it doesn't taste as good as it used to.

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  12. would love the chance to taste them again after several years without them, if only I could find where to buy them on the Isle of Man!

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