Is Less More?

Is less more?Salesperson: “Hello Sir, Mobile XYZ here phoning about your mobile phone contract, we…”
Me: “It’s an iPhone.”
Salesperson: “That’s lovely sir, anyway about your mobile…”
Me: “They’re exclusively with O2, you’re wasting your time… and mine.”
Salesperson: “…”

It’s happened twice already.

In my vision of an Apple inspired future I hadn’t foreseen the welcome side-effect of the demise of mobile phone contract parasites (or that being scewed by O2 would have an upside) and it got me wondering what else in our lives would be better if we had less choice?

Do we really need to choose which company sends us a bill for our electricity, gas, water etc? If comrade Stalin-Brown nationalised the lot again we’d have less choice but we’d all pay exactly the same and we wouldn’t have to endure those pesky comparison website TV adverts.

Do we really need so many separate remote controls with myriad buttons we’ll never use? I don’t. Apple’s remote control is an marvel of self-restraint which everyone can use without a manual, it just works. There’s even an Apple iPhone App(lication) which lets me control iTunes from anywhere in the house. All we need now is some smarty pants to come up with a box of tricks which let’s me control everything from my iPhone and I can throw all my remote controls away – I see there’s already a company working on this, but I’d rather Apple took charge and did the job properly.

Less is more was always my favourite design philosophy but it hadn’t occurred to me having less choice might also be a good thing. I’m certainly losing brain cells quicker than I’m making new ones these days so working smarter is good but working simpler is where it’s at.

Given a free choice I choose less choice.

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