How To Encourage Affiliates to Update Creatives…

Because we work with hundreds (thousands?) of merchants all competing for our atttention we have to make choices about which merchants to update first in our ongoing mission to keep everything up to date across our websites.

We’re more likely to update merchants that work best for us so we don’t miss out on future sales and we’re always responsive to requests from staff at networks, agencies and merchants with whom we have built-up a personal relationship.

We also keep an eye out for any threatening emails we get from merchants who may remove us from their programs if we don’t comply with their requests at which point we make a judgement call about how to promote them in the future – working with merchants who make unreasonable requests and threats, especially at short notice, often results in us promoting their competitors ahead of them.

Today we got this email from Boden, via Affiliate Window:

Dear Boden Affiliates,

Boden are encouraging all affiliates to remove any stale promotions and to update their sites with the new 10% off, plus free delivery and returns, Autumn promotion. For affiliates doing this, Boden are offering 3 x £100 gift vouchers to 3 lucky entrants.

Now that is a simple and effective way to get affiliates working with you that demonstrates an understanding of how most affiliates work and I’d like to see more of this carrot instead of stick approach in the future.

Boden have also put up a further 3 x £100 gift vouchers to encourage affiliates to add Boden home page links and feature Boden in newsletters.

Well done Boden.

8 Replies to “How To Encourage Affiliates to Update Creatives…”

  1. Yeah, one merchant updated creative in every size in addition to any other creatives a merchant offers is an excellent way to keep creative up to date.
    Merchants, instead of deleting creative why don't you update it with your latest/default creatives instead?

  2. Hi Everyone

    Just a quick note to say the same goes on LinkShare – the banners update automatically and this competition is more for publishers who have hardcoded creative



  3. Good point Mumtaz – which is one reason I'm currently running Boden via Linkshare.
    Boden text links degrade gracefully too although of course affiliates still have to keep their copy up to date.
    I wasn't really thinking about the pros and cons of one network versus another in this post – it was just a pleasant change to read an email positively encouraging affiliates to do the right thing in a creative way rather than the usual nagging or, even worse, affiliate audit scenario.

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