10th Anniversary Year! was launched with no fanfare early in 2000 with no commercial ambition and no real direction.

The only thing I had in place was free webmail accounts which I thought were great fun and they remain popular today.

It was a chance email exchange with Dan Mountain (MD, Buyagift) that changed the direction of the website and led to my career in affiliate marketing.

Having quit my design job in London and retired over a decade earlier to become one of the first house husbands in the playground I was living the cantBarsed lifestyle and tinkering around online in my spare time as the World Wide Web stumbled into existence and the boom became the next big thing.

We heard a comedian using “dot com” as a punchline which stuck in my mind. One of Deb’s favourite expressions back then, and even now, remains: “I can’t be arsed” and I started chiming in with “dot com” every time she said it. At some point I casually checked whether had been registered – and it had, which could easily have been the end of the story.

However, lying in bed, late one night, the image of a bumble bee between the words can’t and arsed popped into to my head (yeah I know it’s stupid but stick with me) and the idea for a domain named was born. I registered the domain and it was only when I was playing with logo designs I realised the letter B turned sideways made a bum shape and the original cantBarsed logo was born. The logo was subsequently animated and tipped up at an angle so it’s easier to read and the design is now protected as a registered TradeMark.

I also registered and several years ago I finally managed to get my hands on for ยฃ3700 – which is most I have paid for a domain name so far and a sizable company expense at the time. I remember Nadeem Azam telling me it was news in the domain name industry and I also remember Nadeem making himself ill during the .eu domain sunrise period trying to buy them ALL(!) which prompted me to pre-register and and those, along with a bunch of other variations, all end up at website.

The screenshot is dated 14th August 2000 and, from memory, I’d just revamped the site with the idea of making money aiming for an Austin Powers multicolored blocks feel – I still like it!

Keen affiliate marketeers will notice I was already up and running as an Amazon affiliate and the and Cheeky Monkey banners were running via UKaffiliates – which later transmoglified into Deal Group Media. I think the banner is an early Commission Junction program.

After several years of trial and error, learning from my mistakes along the way, eventually started to make money and went on to establish itself as one of the first popular UK affiliate marketing portal style websites in the UK.

The peak year for was around 2007, before dedicated code sites dominated affiliate marketing, but even now, in’s 10th Anniversary year, the site still makes money from over 700 hand-crafted static HTML pages which continue to rank well in search engines for many popular search keyword terms.

Future Plans
We continue to add content and keep up to date and during 2009 we finally managed to automate the promotional code handling to comply with IAB regulations. During 2010 we’re planning to move away from static hand crafted HTML pages using Adobe Dreamweaver to an online Content Management System which should free up more time to add more original and useful content.

I find the continued existence of, in today’s รผber-corporate world, purely as a result of a string of co-incidences, remarkable and I’m looking forward to working on the site to secure it’s future well into the teenies.

6 Replies to “ 10th Anniversary Year!”

  1. Happy 10th anniversary mate. is legendary site and I look forward to your 20th anniversary.

    Just to clarify that, while I applied to register a few thousand .eu domain names and managed to grab a few hundred when they launched, I wasn't trying to acquire those with any variation of cantbarsed ๐Ÿ™‚

    Look forward to catching up with you and Debs soon.

  2. Hi Nadeem, thank s for that. I didn't mean to imply you would register .eu variants of I was thanking you for prompting me to make sure somebody else didn't so happy to clarify that.

  3. Congratulations you have had well deserved success. See what a savvy affiliate can accomplish newbies! Your an inspiration and I wish you continued success!

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